OUR

story

Born From Innovation 

Founded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation - the world’s first non - dairy whipped topping. Mr. Rich’s pioneering spirit continues to guide the ongoing success of this family held company. The history of Rich Products has been marked by innovative breakthroughs, an unparalleled commitment to “Caring for Customers Like Only a Family Can,” and aggressive worldwide growth.

1940s
1945s
1950s
1960s
1970s
1980s
1986s
1988s
1990s
1998s
2000s
2006
2009
2011
2012
2014
2017-2018
2018
2020
1990s
1994
1997
1998
2005
2006
2009
2000s
2010s
2011
2011 and Beyond
2012
2014
2017-2018
2018
2020-

Our History

Rich’s Annual Revenue: $344K

Born From Innovation

Robert E. Rich, Sr. forms Rich Products Corporation after developing Rich’s Whip Topping, dubbed “the miracle cream from a soya bean!” – the first-ever frozen, non-dairy whip topping.

In 1945, Rich Products was born when our founder Robert E. Rich, Sr. created the world’s first non-dairy whipped topping. Over the next 75 years, we’ve paved our way, pioneering many of the food industry’s most game-changing products, setting – and resetting – a new benchmark of success.

See where our history of breakthrough innovation began, our growth over the years and how we’ve never stopped innovating. From Rich’s Whip Topping – dubbed the miracle cream from a soya bean back in 1945 – to acquisitions and international expansion and yes, continued innovations – we haven’t slowed down since. Explore our history – just a few chapters of our overall story.

International Expansion

Expansion to Indonesia.

Annual Revenue: $3.2MM

First Frozen

Rich’s chocolate éclair: the first frozen, ready-to-eat bakery product to the market debuts.

Coffee Rich

The nation’s first non-dairy creamer hits supermarkets, bringing Rich’s into American households.

Annual Revenue: $33MM

Rich’s enters the bakery business with the acquisition of Elm Tree Frozen Foods.
Rich’s acquires SeaPak Shrimp & Seafood Company, along with 9 production facilities across several U.S. states.

Innovation Creates Better

Rich’s launches Bettercreme® icing, revolutionizing the cake decorating industry.

Leading The Way

Bob Rich, Jr. is promoted to President.

Annual Revenue: $252MM

Product portfolio expands to include more than 100 items.

Revenue Nears $700M

Freeze Flo® technology allows customers to keep a product soft at frozen temperatures, revolutionizing the bakery industry.

It All Started With Sticks

Mozzarella sticks, that is. In 1982, Farm Rich was the 1st appetizer brand available in grocery stores.
Acquires Casa Di Bertacchi Corporation and Byron’s Bar-B-Q adding frozen Italian pasta, meat and barbecue to its portfolio.

Buffalo-Based World Headquarters

Rich’s expands with the grand opening of its Buffalo, NY world headquarters and R&D Center.
2,000 global associates with a growing leadership team (leaders Mindy Rich, Ray Burke and Maureen Hurley join the company).

Batter Up!

Rich’s diversifies its portfolio in an entirely new direction with the purchase of the Buffalo Bisons baseball team.

Innovation Continues

On Top® non-dairy whip topping debuts in the first-ever pastry bag featuring its own tip.

Going Global

Rich’s forms International Division to fuel its global expansion, led by Bill Gisel. Technologies are licensed to markets in Japan, Europe and Australia.

Tres Leches Meets Tres Riches!

Mexico launches Tres Riches®, an innovative, non-dairy three-milk syrup ready to take desserts to the next level.

Rich’s global footprint rapidly expands with new joint ventures in Mexico, South Africa and India.

Rich’s invests in several production facilities, including Productos Rich, one of Mexico’s first frozen dough manufacturing operations.

Rich’s enters the finished desserts business with the acquisition of Jon Donaire® Desserts.

Entering the 21st Century with 7,000 associates, 2,000 SKUs, annual revenues exceeding $1.3 Billion.
Rich’s first wholly-owned international non-dairy production facility opens in Suzhou, China.

Supporting Our Own!

Rich’s launches its first-ever affinity group, Our Women’s Network (OWN), dedicated to supporting and advancing women at Rich’s and paving the way for the diversity.

Rich’s acquires JW Allen & Co. to grow frozen cake and bakery mix production offerings.

Annual Revenues Exceed $2.7 Billion

In Memoriam

Honoring the life of our founder, Robert E. Rich, Sr.

Leading The Way

Bob Rich, Jr. becomes Chairman. Mindy Rich becomes Vice Chair. Bill Gisel is named President and CEO.
Rich’s continues expanding its global presence by opening a new non-dairy plant in Vietnam.
Acquires Celebration Foods, a leading maker of frozen desserts and ice cream cakes, along with Flavor Right.

Acquires Flavorite and Shanghai plant in Asia.
Acquires Dorgel LTD. and Elistan Foods, a leading manufacturer of frozen desserts and ice cream cakes sold across Canada.

Rich’s opens plant in Tianjin.

Rich’s acquires Goglanian Bakeries Inc. and f’real foods LLC; and enters into a joint venture with Twin Star Bakery KM.
The Innovation Center and Atrium @ Rich’s opens at the company’s world headquarters in Buffalo, NY (2014).

A Cleaner, Fresher Future

Rich’s establishes its Health & Authenticity focus, as consumer demand for food transparency, authentic, cleaner ingredients, and better-for-you food options continue to rise; Portfolio rapidly grows, offering 650+ product codes by end of the decade.
Rich’s welcomes Artisan Breads (S. Africa), Jacqueline’s Gourmet Cookies and Venice Bakery to the family, expanding its bread, cookie, and plant-based and gluten-free pizza offerings, respectively.

Richard Ferranti is named President of Rich Products just the fourth president in company history.

Add To Cart

Rich’s furthers its Ecommerce business, securing partnerships with Amazon Fresh, Shipt, Instacart and more.
Rich’s opens its first manufacturing facility in Indonesia.

Rich’s opens a digitally-driven, technologically-savvy production facility in Andover, UK.

Annual revenue: $4B, 11K associates worldwide; Operating in 100+ countries.
Rich’s celebrates its 75th Anniversary!

TRES LECHES MEETS TRES RICHES!

Mexico launches Tres Riches®, an innovative, non-dairy three-milk syrup ready to take desserts to the next level.

Rich’s global footprint rapidly expands with new joint ventures in Mexico, South Africa and India

BABIES ON BOARD!

The Rich Family Center opens– the first corporate on-site day care of its kind in Western New York – to help support working families

Entering the 21st Century with 7,000 associates, 2,000 SKUs, annual revenues exceeding $1.3 billion
Rich’s invests in several production facilities, including Productos Rich, one of Mexico’s first frozen dough manufacturing operations
Rich’s enters the finished desserts business with the acquisition of Jon Donaire® Desserts
Rich’s first wholly-owned international non-dairy production facility opens in Suzhou, China
Rich’s expands its product line and manufacturing capabilities in Europe with the acquisition of David Powell Baker in Fareham, UK

IN MEMORIAM

Honoring the life of our founder, Robert E. Rich, Sr.

LEADING THE WAY

Bob Rich, Jr. becomes Chairman. Mindy Rich becomes Vice Chair. Bill Gisel is named President and CEO.
Rich’s continues expanding its global presence by opening a new non-dairy plant in Vietnam

SUPPORTING OUR OWN!

Rich’s launches its first-ever affinity group, Our Women’s Network (OWN), dedicated to supporting and advancing women at Rich’s and paving the way for the diversity

Rich’s acquires JW Allen & Co. to grow frozen cake and bakery mix production offerings

 Annual revenues exceed $2.7 billion
Annual revenue: $4B, 11K associates worldwide; Operating in 100+ countries
Acquires Celebration Foods, a leading maker of frozen desserts and ice cream cakes, along with Flavor Right

Acquires Flavorite and Shanghai plant in Asia
Rich Products Corporation memulai 2011 dengan mengakuisisi Celebration Foods, produsen dan distributor terkemuka dalam bidang pencuci mulut beku dan kue es krim.

Bisnis dari Celebration Foods membawa persetujuan lisensi untuk kue eskrim bermerek Carvel pada beberapa jalur distribusi, bersama dengan asset di bidang manufaktur, operasi perusahaan dan R&D, ditambah dengan sistem distribusi langsung ke toko.

Industri inovasi produk terkemuka terus berlanjut saat Rich’s memperkenalkan dua icing kocok bernama S’mores Bettercreme dan Fudge Swirl Bettercreme. S’mores Bettercreme adalah icing pertama yang menggabungkan warna (motif marmer) dengan partikulat (remahan graham cracker), menghasilkan icing kocok yang enak yang dapat memberikan pengalaman nostalgia memakan s’mores dalam bentuk kue. Fudge Swirl Bettercreme, dengan saus yang dicampur kedalam icing kocok vanilla, menawarkan konsumen campuran sempurna dari coklat dan vanilla.

Rich’s melanjutkan ekspansi global secara agresif pada musim gugur 2011 dengan membuka fasilitas manufaktur yang memproduksi krim tanpa susu beku dan aseptik untuk bakery dan industry makanan. Manufaktur yang terdepan mendukung pertumbuhan strategi Rich’s untuk lebih jauh mengembangkan bisnis di Korea dan di Negara Asia lainnya.

Juga pada tahun 2011, Rich’s masuk dalam jajaran top 100 untuk perusahaan milik keluarga di Amerika Utara oleh majalah CampdenFB. Sementara itu, perusahaan ini mulai merencanakan penataan strategis  untuk lebih efektif memanfaatkan peluang pasar global. Konversi ke satu struktur global menetapkan langkah untuk perusahaan agar dapat meningkatkan infrasutruktur dan tenaga kerja berbakat untuk memfasilitasi pengetahuan dan praktik terbaik diseluruh jejak global yang meluas

Pergeseran struktural utama, dibuat efektif pada tahun 2012, mengubah dua kelompok perusahaan usaha terpisah - Amerika Utara dan Internasional - menjadi satu organisasi, organisasi global Rich’s yang terdiri dari lima operasi geografis: Amerika Serikat / Kanada; Amerika Latin; Asia / Pasifik; Eropa / Timur Tengah; dan Afrika Selatan.

Bob Rich Jr terus memimpin bisnis milik keluarga sebagai Chairman, dengan istrinya, Melinda R. (Mindy) Rich yang menjabat sebagai Vice Chairman dan Bill Gisel menjabat sebagai Presiden dan Chief Executive Officer dan pemimpin tim eksekutif perusahaan dengan Richard Ferranti sebagai Executive Vice President dan Chief Operating Officer, memimpin lima bisnis regional Rich.

Setelah bertahun-tahun kerja dan persiapan,Rich’s mengembangkan bisnisnya ke pasar Asia Barat dengan penambahan Rich’s Turki pada musim semi 2012. Selain menyajikan peluang pertumbuhan yang besar dalam suatu Negara yang terdiri dari 75 juta orang, Turki berfungsi sebagai pintu gerbang ke 130 juta pelanggan potensial di negara-negara terdekat seperti Irak, Iran, Suriah, Bulgaria dan Azerbaijan.

Rich’s menutup tahun 2012 dengan akuisisi dua perusahaan yang mengubah bisnis Amerika Serikat-Kanada. Dengan menambahkan Goglanian Bakeries Inc., makanan f'real LLC, dan perusahaan patungan, Twin Star Bakery, dengan mitra bisnis The Stolbun Group, Rich’s membawa peningkatan portofolio produk yang beragam. Akuisisi perusahaan milik keluarga Goglanian Bakery memberikan hampir tiga kali lipat bisnis pizza Rich saat ini dan menyediakan perusahaan dengan produk yang luar biasa dari roti pizza setengah matang, flatbreads/ roti pipih dan pitas, untuk melengkapi kekuatan yang ada pada adonan pizza beku dalam food service/ industri makanan.

Memberikan Rich’s akses untuk produk baru dan penetrasi ke dalam segmen toko serba ada, f'real menjual milkshake otentik yang berkualitas tinggi, smoothies dan minuman kopi beku. Twin Star Bakery adalah perusahaan patungan antara Rich’s dan The Stolbun Group. Penambahan produk biskuit dengan icing oleh Twin Star untuk portofolio produk Rich’s memungkinkan Rich’s untuk memasok penawaran produk yang sama sekali baru melalui divisi in-store bakery. Kue dan biskuit oleh Twin Star juga  menambahkan ragam produk kue dan makanan penutup Rich’s.
Acquires Dorgel LTD. and Elistan Foods, a leading manufacturer of frozen desserts and ice cream cakes sold across Canada

Rich’s opens plant in Tianjin

Rich’s acquires Goglanian Bakeries Inc. and f’real foods LLC; and enters into a joint venture with Twin Star Bakery KM

A CLEANER, FRESHER FUTURE

The Innovation Center and Atrium @ Rich’s opens at the company’s world headquarters in Buffalo, NY (2014)

Rich’s establishes its Health & Authenticity focus, as consumer demand for food transparency, authentic, cleaner ingredients, and better-for-you food options continue to rise; Portfolio rapidly grows, offering 650+ product codes by end of the decade
Rich’s welcomes Artisan Breads (S. Africa), Jacqueline’s Gourmet Cookies and Venice Bakery to the family, expanding its bread, cookie, and plant-based and gluten-free pizza offerings, respectively

ADD TO CART

Richard Ferranti is named President of Rich Products – just the fourth president in company history

Rich’s furthers its Ecommerce business, securing partnerships with Amazon Fresh, Shipt, Instacart and more

Rich’s opens its first manufacturing facility in Indonesia

Rich’s opens a digitally-driven, technologically-savvy production facility in Andover, UK
Rich’s celebrates its 75th Anniversary!
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