Rich’s Assistance as a Humanitarian Effort for Palestine
The humanitarian crisis occurring in Palestine involves a lack of access to basic needs such as food, water and health services. With a background of corporate social responsibility and humanitarian, Rich's provides donation and support for Palestine. Through CSR program, Rich's contributes to social welfare and global humanitarian. Rich's collaborates with BAZNAS (a non-structural government agency) and Human Initiatives (HI) by distributing aid to the Palestinian, especially around the Al-Aqsa mosque.
Melalui program CSR, Rich’s berkontribusi terhadap kesejahteraan sosial dan upaya kemanusiaan global. Rich’s bekerjasama dengan BAZNAS (lembaga pemerintah non struktural) dan Human Initiatives (HI) dengan menyalurkan bantuan kepada masyarakat Palestina, khususnya di sekitar masjid Al-Aqsa.
The total donation that Rich's gave was IDR 123,000,000 and was used to buy necessities such as food, clothing, medicine, infrastructure improvement, and other needs. Providing donation to Palestine is in line with the company's cultural values as a form of solidarity with communities affected by the conflict.
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