The humanitarian crisis occurring in Palestine involves a lack of access to basic needs such as food, water and health services. With a background of corporate social responsibility and humanitarian, Rich's provides donation and support for Palestine.

Through CSR program, Rich's contributes to social welfare and global humanitarian. Rich's collaborates with BAZNAS (a non-structural government agency) and Human Initiatives (HI) by distributing aid to the Palestinian, especially around the Al-Aqsa mosque.

The total donation that Rich's gave was IDR 123,000,000 and was used to buy necessities such as food, clothing, medicine, infrastructure improvement, and other needs. Providing donation to Palestine is in line with the company's cultural values as a form of solidarity with communities affected by the conflict.