Rich's is collaborating with Universitas Pelita Harapan in the Master Baker event which took place on March 15, 2024 at Pakuwon Mall, Surabaya. The first baking competition event in Surabaya is also has fantastic ultimate prize. There is a total prize of IDR 75,000,000 for the winners.

This competition not only sparked a spirit competition among the participants, but also provided opportunities for them, especially students, to innovate and share knowledge about baking. From this background, Rich's participated by becoming a partner in Master Baker.

Rich's donated Gold Label and Whip Topping Chocolate products to be used in the competition. This is a plus point for participants, considering that Gold Label and Whip Topping Chocolate are two of Rich's flagship products that are stable when applied to cakes.

Even though they were beginners, the participants seemed to find it easy to apply Rich's two mainstay products to their creations. Starting from the mix method until it is applied to the cake. Participants are expected to use their imagination to the fullest to create an impressive cake.

Participating in competitions gives students the opportunity to showcase their talent and skills in public. And Rich's will continue to collaborate with various parties to encourage students' interest and talent in the art of cooking and other baking competition.